I think transfer could mean the same thing even in different platforms because transfer basically means to convey from one thing/person to another. Example; conveying file from one computer to another, anything that has to do with moving. It could be an important factor in writing because sometimes it’s important to use different genres of emotion to your piece to engage your audience. You can’t keep your style and emotional appeal the same and expect the audience to love the piece. For Instance; you shouldn’t write something that only has comedy, or heart shattering drama, mellow drama, horror with no drama and horror with just illogical scary thoughts. So, it’s important to have different emotion to the story. The story has to transfer from one emotion to another to keep the audience focus and suspense so they stay engaged to your piece based on the script and the emotional appeal you have to your piece.
Reflection could mean different things and depends on how you use it. Writing world has different means for the term. Reflection is when your writing an overall evaluation on something you have written in the past. Reflection plays a huge role in writing because it lets you see the big picture. while doing the reflection you also get to think of what you’ve learned during the process of creating the project. Reflection also helps you develop your writing theory. Reflection could help you realize what you could do differently for the next project.